LADA – Langkawi Development Authority
LADA – TOURISM DIVISION
One of the most crucial departments in LADA, the Tourism Division was established to market Langkawi as a world-class tourist destination. It handles all major tourism-related events such as the Langkawi International Maritime & Aerospace Exhibition (LIMA), MATTA Fair, Tourism Festival and Ironman Langkawi.
It also aggressively promotes Langkawi as the only UNESCO-designated Geopark in Southeast Asia. The division regular promotes Langkawi abroad and has done public relations tours in Berlin, Australia, Finland and Dubai.
TOURISM DEVELOPMENT DIVISION FUNCTIONS
– Examining the event programs organized by the government and private sectors and implement the planned event in the tourism calendar
– Examine and review the programs held by the private sector using LADA’s sponsorship to be in line with the mission of LADA to make Langkawi a great tourist destination
– Plans programs for domestic and international promotion with Tourism Malaysia and the private sector
– Studied the appropriate advertising medium for promotion and marketing for both domestic and international market
– Collect data related to tourism in Langkawi and compile a structured records
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EVENTS & PROMOTION DIVISION FUNCTIONS
– Developing the tourism industry to generate income and jobs for Langkawi communities
– Promote the tourism sector in and outside the country in a professional, effective and continues to meet the requirements of international and domestic tourists
– Strengthening and improving service quality
– Promote international and domestic tourists to Langkawi
– Provide and creating the atmosphere of a professional service
– Conducting events that have been planned in the travel calendar
– Examine and review the programs held by the private sector using LADA’s sponsorship to be in line with the mission of LADA to make Langkawi a great tourist destination
Contact information:
LANGKAWI DEVELOPMENT AUTHORITY
Kompleks LADA, Peti Surat 60,
Jalan Persiaran Putra
07000 Langkawi Kedah
Phone: 04-9600 600
Fax: 04-9600 509
Email: support@lada.gov.my